We all know what it's like running barefoot on the beach. Soft, forgiving but actually quite hard work. Because of the way MBT shoes work, running in them is very much like running on a beach. With the soft heel-sensor and rolling action your muscles have to work harder than normal and you'll be using muscles that are usually neglected when running in normal training shoes.

In fact MBT shoes can help burn more calories when walking or jogging. More specifically they can help to:

* improve performance

* activate neglected muscles

* improve muscle co-ordination

* provide a more efficient workout

* improve your running technique

* improve core stability

* improve endurance

* prevent injuries and reduce the time it takes for injuries to heal

MBT, or Masai Barefoot Technology, was developed by the Swiss to emulate the natural walking conditions of the Masai. A semi-nomadic tribe from East Africa known for having excellent posture and almost never experiencing joint or back pain, the Masai have adapted their bodies by walking barefoot on the soft, sandy Mara plain, developing natural shock absorbers that protect their back, knee and hip joints.